At Fresh Digital, we provide top quality services across the whole marketing mix, including website design and brand creation. In this blog, we’ve put together 5 top tips to help you create a successful PR and marketing strategy. Read on to find out more!
1. Don’t Cut Corners
When times are tight and budgets need to be slimmed down, many businesses will cut PR and marketing first. This might feel like the easiest option, but it is often counterproductive! In the words of Henry Ford, “a man who stops advertising to save money is like a man who stops a clock to save time”. At Fresh Digital, we offer a variety of packages and options to suit all budgets: affordable and effective marketing and PR services are more accessible than you might think.
2. Numbers Don’t Lie
Analytics, surveys, focus groups… numbers are the best way to judge the success of your marketing strategy, and work out how to adjust it if needed. Don’t be afraid to adapt your plans if your analytics show low engagement, or you receive a piece of useful feedback from your post-purchase surveys. Remember that everything your customers are telling you is important- silence or indifference can be just as valuable as a 5 star review if it allows you to recognise an area for improvement.
3. Make Meaningful, Achievable Goals
It might sound great to say “we’re going to double the size of the company in 6 months”, but unrealistic goals just lead to disappointment, overworking, and low morale. In order to create a successful PR and marketing strategy, you should workshop goals that are ambitious but achievable. If you are struggling to make a plan, get in touch with us– the Fresh Digital team are here to help you.
4. Get to Know Your Competitors (And Yourself)
Market research can be a really powerful tool, so make full use of it. You should be aware of the direct competition in your industry, particularly locally, and know what these other businesses are offering in order to compete effectively. Look at the gaps in the market, and think about how your business can fill them. Your USP, or unique selling point, is a major part of your brand identity– and a huge reason that your loyal customer base keeps coming back.
5. Jack of All Trades, Master of None
Our final tip is perhaps the most simple one– it is much better to focus on one platform or strategy, and do that really well, than it is to create a lacklustre presence across a few different pages. A curated, active Facebook or Instagram page that adds value and humanises your business will be infinitely more successful than spreading AI-generated, repetitive content across many platforms. Your brand is your biggest asset, so make sure you’re building it meaningfully and connecting with your target audience.
For more information about working with the Fresh Digital team, you can contact us here!
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