A Fresh Take on Your Marketing for 2025

As 2024 draws to a close, the Fresh team are reflecting on some advice for our clients going forward into 2025. Now is the time to think about your marketing strategy, to adjust your approach if required, and to focus on the big themes that we are predicting for marketing in the next 12 months. Read on to find out more!

Social Media: Aiming for Attention

The idea that social media has shortened the attention span of young people gets repeated a lot, but in reality, audiences of all ages are more discerning and desensitised to content than ever before. This means that your brand needs to emphasise distinctiveness, consistency, and adding value in interesting ways — in 2025, attention will be earned from your target audience rather than freely given. At Fresh, we work across the whole marketing mix, and with decades of experience between us, we can help you to share content that is as creative as it is effective.

Centring Sustainability

The 2024 UN Climate Change Conference, or COP29, dominated headlines in November — sustainability and eco-friendly practices are at the forefront of social consciousness, and we expect this to become even more prominent in 2025. 93% of global consumers report that they would like to live a more sustainable lifestyle, so tapping into this desire allows your brand to resolve an incredibly common pain point for your target audience. In order to stand out from your competitors in the new year, your content should emphasise genuine efforts to take care of the environment, limit waste, and promote sustainability. The Fresh team includes content marketing specialists who can help you to craft an authentic, meaningful narrative around your sustainability efforts, avoiding any potential for “green-washing” or accusations of virtue signalling.

Creator Collaboration

Content creators, or influencers as they are commonly known, are a severely underused resource in the digital marketing world. At Fresh Digital, we have helped to put clients in touch with creators who share their passions and have conducted extensive research on the best ways to collaborate through posted content.

Working with a creator allows you to access a pre-selected and highly engaged audience that are perfectly suited to your product — for example, a company making organic baby food might collaborate with a creator who vlogs about motherhood and baby-led weaning. The return on your investment in creators can be massive, and also demonstrates that your business is in touch with relevant and current trends, which can be key for engaging with younger demographics through social media.

For more advice on freshening up your marketing, you can contact the Fresh Digital team here.
Happy New Year, everyone!