A Fresh Perspective: The Importance of Content Marketing

Content marketing is a huge part of what we do here at Fresh Digital — in the hands of an expert, it is one of the most versatile and effective tools for growing your audience as a brand.

In this blog, we are asking our Content Manager, Chloe, some frequently asked questions about the importance of effective content marketing. Read on for her thoughts on different medias, the benefits of outsourcing, and how updating your website can increase your audience!

“Hi, Chloe! Can you tell us a little bit about your job?”

Hello, everyone! I’m the Content Manager for Fresh— I have been working in marketing for nearly seven years now, and I love how versatile my job is. I write thousands of words of specialist content every month, all based on careful research, market analysis, and the key performance indicators (KPI) selected by each client. As a result, I have accumulated a wealth of useful knowledge in so many different industries, from ISO certification to distilling gin.

“So… what is content marketing?”

In the simplest possible terms, content marketing is producing and sharing content that adds value, both to engage your existing customer base and to attract new people to your business. Content marketing takes many forms — some key examples are videos, blogging, email campaigns, and social media posts.

“How does content marketing relate to PR?”

I think the most important distinction here is that PR aims for brand promotion and a positive reputation within your industry, whilst content marketing is about education and interacting with your audience. In the simplest terms, content marketing is “telling,” and PR is “subtle selling”! Making sure that your PR and content marketing strategies complement each other is a surefire way to ensure that your brand is viewed positively by your target audiences.

“Does updating our website count as content marketing?”

Absolutely. You can incorporate different kinds of content into your website, like embedded videos and a regularly updated blog, really successfully. When you update your website, you can also focus on SEO (search engine optimisation), which really helps to connect your content to your intended recipients through algorithms and keyword searches. If that sounds a bit complicated, don’t panic — we offer SEO support, so we can help you reach your target audience and increase traffic to your website and social media pages!

“How can Fresh Digital help?”

At Fresh Digital, we offer lots of different packages and content marketing options, including social media management, website hosting and updating, blog content, and email campaigns. We take the time to get to know each client on an individual level, understand their brand and their voice, and then develop a strategy to help them achieve their business aims using a variety of engaging content. Content marketing is always an open conversation between our team and our clients — we seek regular feedback, make changes in response to client preferences and KPIs, and track analytics to provide reports on our progress. Overall, the Fresh approach is built around our belief that content marketing should be approachable, personable, and above all, passionate.

For more information on outsourcing content marketing with Fresh Digital, you can contact our
team here.