We love spooky season here at Fresh Digital – the costumes, the sweet treats, the movies…
A good scare, under the right circumstances, can be great fun– but what about when a PR nightmare gives you a fright? In this blog, we are giving some quick tips to help you mitigate a disaster.
Plan Ahead
Unfortunately, doing business can be unpredictable and not every PR issue can be avoided, but you have a much better chance of weathering the storm if you have a solid plan in place. Think about your crisis management strategy as if you’re stocking up with Halloween treats– you want a good variety of options! We’re talking having an expert on speed dial, crisis management training for the staff that share your communications, a careful proofing system to identify any risks before a launch…
Listen to Your Audience
Okay, so despite your best-laid plans, things have gone wrong. We’re all human, and it does happen. It might be tempting to put out a knee-jerk statement, or try and clean up the problem instantly, but take a moment first to listen to what people are saying. What exactly has upset your audience? For example, have you made a genuine mistake, had something taken out of context, or simply failed to properly think something through? Once you understand the issue from the perspective of your customer base, you can generate ideas to fix things that actually soothe their pain points, assuring them that this issue won’t recur.
Hire a Professional
Whether you are in the middle of a disaster of apocalyptic proportions or simply looking to protect your brand in the future, having an expert team in your arsenal is a fantastic way to safeguard your peace of mind. Like hanging garlic on the door to keep out vampires, the Fresh Digital team are here to keep your brand safe, ensure that you put your best foot forward, and catch potential issues before they start to spiral.
Get in touch with the Fresh Digital team here to let us work our magic on your brand — and happy Halloween, everyone!
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