The Fresh Digital team will be celebrating World Marketing Day on May 27th — in honour of this global celebration of our industry, here are five marketing questions that you should ask an agency before you start working with them!
Can You Share Some Case Studies?
A great marketing agency will be able to give you plenty of case studies of their prior successes. You should ask for evidence that they have achieved client objectives, and examples of coverage that they have obtained. Reading testimonials of previous clients is a great way to get a sense for what your potential marketing agency will be like to work with.
Who Will I Be Working With at Your Marketing Agency?
This is an important question that you should ask early on! Who will you be talking to when you need to ask a question, and who is in charge of your account? Who do you call in an emergency? Learning names and faces not only builds trust, but can help your marketing agency to feel like a friendly extension of your existing team.
How Will We Communicate?
The frequency and type of communication that you prefer is a key aspect of who you are as a client. A good marketing agency will want to know all about it! Make sure that you discuss your preferences with your potential agency. This might include response times, how often you will receive reports, and the communication channels that you prefer to use. In turn, they can give you some perspective on how they tend to operate and what their expert opinions are. Establishing clear and productive communication is absolutely vital.
What Does Your Marketing Agency Specialise In?
Most marketing agencies (particularly small or medium-sized ones) will demonstrate some degree of specialism. This might be a particular industry that their clients tend to come from, allowing them to build up in-depth professional knowledge — or perhaps their team is highly skilled at content marketing, but tends to do less PR. Your ideal agency will have a skillset that aligns explicitly with your business goals.
What Do You Need From Me?
Once your goals have been clearly outlined, your new marketing agency will work closely with you to develop a strategy and define what success looks like for you. Perhaps you want to increase coverage, reach a new target audience, or launch a product. The right agency for you will ask clear questions, giving you plenty of notice for any information they need or changes that are required. Never be afraid to clarify or ask for more details if you need them— above all, marketing with an external agency is a deeply collaborative process.
For more information about working with Fresh Digital — or to ask our team the questions outlined in this blog! — you can contact us on 01388417747.
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