National Writing Day: Three Things to Avoid When Writing For Your Business

This year, National Writing Day takes place on Wednesday 24^th June. In honour of this important awareness day, the Fresh Digital team are sharing three common mistakes that we see in commercial writing (with some tips on how to avoid them)!

Mistake Number One: Tone, Grammar and Clarity

Clear and well-styled writing is very important. Spelling mistakes, overusing industry jargon, and rambling sentences can all make your point harder to follow. Make sure that all of your communications are being proof-read carefully, and create a cohesive tone for your brand.

Mistake Number Two: Wrong Platform, Wrong Time

The most effective writing for your business is clear, concise, and well-suited to the platform that you are sharing it on. Think about your target audience — if you are looking to reach potential customers on Instagram, a seven-paragraph caption is not very efficient, but a well-crafted graphic is likely to catch their eye. On the other hand, LinkedIn is the idea forum for a longer think-piece about your brand identity, or an explanation of a pain point that your product can solve for the reader.

Mistake Number Three: Overusing AI

Over the last year or two there has been a massive increase in the usage of AI in marketing, from small businesses to large companies. Using AI to expand your ideas or generate a first draft can be a way for businesses to conserve resources and time, but asking ChatGPT to write all of your social media posts is a very bad idea.

Marketing is all about connection! Your followers will be able to spot the telltale signs of AI usage, which at worst can distort your brand’s message and lead to a potential customer discounting your business. Make sure that you are authentically conveying your passion for your product or service by allowing a real person to explain how fantastic it is. 

Avoiding these mistakes can be made much easier by outsourcing to the experts! For more information about our full range of services across PR and the whole marketing mix, you can contact the Fresh Digital team here.